How AR Tech Transformed Retail Engagement in Sweetime’s Innovative Campaign

In April 2024, Sweetime adopted Resonai’s cutting-edge augmented reality (AR) platform to power a groundbreaking campaign, revolutionizing the shopping center experience and providing valuable insights.

In retail real estate, particularly in a post pandemic environment, it can be hard to create experiences that will draw consumers away from the comfort of sofa-shopping and into physical stores. However, by incorporating sophisticated developing technology, Sweetime were able to create a highly accurate digital twin of the shopping center, enabling precise AR overlays and navigation. They transformed the standard, in-person shopping experience from something which consumers viewed as a chore, into something which provided value to them beyond just the pleasure gained from purchase.

This campaign blended digital and physical environments to deliver an immersive experience for Sweetime’s “Freeze Dried Mystery Box” campaign. It was a first of its kind and offered a new approach to marketing and customer experience for Sweetime. By leveraging Resonai’s advanced AR capabilities, the campaign achieved remarkable results:

1. High Conversion Rates: An impressive 35% click-through rate on AR elements proved the effectiveness of Resonai’s immersive experiences in driving consumer action.
2. Increased Engagement: The campaign saw a 261% increase in active users and a 366% increase in app sessions, demonstrating Resonai’s power to drive foot traffic and user interaction.
3. Enhanced Navigation: A 676% increase in navigation usage highlighted Resonai’s ability to improve wayfinding in complex indoor environments.
4. Seamless App Integration: The AR experience integrated flawlessly with the existing shopping center app, showcasing Resonai’s adaptability to different platforms.
5. Real-time Analytics: The campaign provided rich, real-time data on user behavior and preferences, demonstrating Resonai’s powerful analytics capabilities.

See how the campaign looked in action.

By creating engaging, interactive AR experiences, Resonai is helping property owners and retailers transform physical spaces into smart, responsive environments. Sweetime recognised the importance of user-friendly, visually appealing AR implementations – Resonai provides an easy to use web interface called “Central Control” to quickly define and manage the campaign including placement of the 2D and 3D elements across the mall.

The potential of AR to bridge the gap between online and offline experiences in forging a new path for retail, and campaign serves as a compelling case study, illustrating how advanced AR technology can create tangible value in commercial real estate, ultimately leading to increased revenue and improved customer satisfaction.

As the retail landscape continues to evolve, Resonai’s technology offers a powerful solution for property owners and retailers looking to enhance customer experiences, drive engagement, and gain actionable insights into space usage and customer behavior.

Written with Resonai