Salesforce SVP of AI transformation, and former Global Samsung CMO, Marc Mathieu joins Venn to Help Lead the AI Transformation in Multifamily

Shared 9 April, 2025

Venn, the intelligent resident operating system, announces the appointment of Marc Mathieu to lead its AI strategy. A global leader in AI transformation and brand innovation, Mathieu brings decades of executive experience from brands like Salesforce, Samsung, Coca-Cola, and Unilever. His appointment underscores Venn’s mission to revolutionize property management through seamless technology, intelligent data insights, and resident-first experiences.

Mathieu, who recently departed Salesforce as SVP of AI Transformation, was drawn to Venn’s mission to transform the relationship between residential real estate companies and their customers by using data to enable personalization at scale. “When I met Or five years ago, it was clear that Venn was building a category-defining company. Multifamily is one of the largest industries in the world, yet it remains one of the last to be truly transformed. With the right infrastructure and AI, what once took years can now happen in months—and Venn has that infrastructure. That’s why I’m here,” explains Mathieu. “Venn has the right culture, the talent, and the ambition to scale. It has the potential to become one of the most influential companies in the industry.”

Venn’s AI-powered platform integrates every resident touchpoint into a single ecosystem, creating a frictionless, intelligent experience for both residents and property teams. By consolidating data and running it through AI models, Venn influences decision-making, enhances engagement, and unlocks new revenue opportunities for operators. Mathieu’s expertise in AI-driven transformation will help Venn scale its impact and accelerate the industry’s shift toward data-first, automated resident experiences.

“AI is reshaping every industry, and real estate is no exception,” Mathieu added. “The companies that leverage AI not just for efficiency but for deeper human connection will be the ones that define our future. Venn is positioned to disrupt multifamily by turning property management into an intuitive, personalized experience—and I’m thrilled to help bring that vision to life.”

With a background spanning global marketing, brand transformation, and AI innovation, Mathieu has consistently been at the forefront of industry-defining change. At Salesforce, he co-founded the Emerging Tech Studio and led AI transformation initiatives that helped enterprises harness the power of data and automation. Prior to that, He spearheaded marketing transformations at Samsung, Unilever, and Coca-Cola—introducing iconic campaigns like ‘Open Happiness’ and ‘Crafting Brands for Life.’ His focus has always been on creating brands that resonate deeply with people—a philosophy that aligns perfectly with Venn’s approach to redefining the resident experience.

As Venn continues its rapid growth, Mathieu’s vision strengthens its position as the most forward-thinking platform in real estate—one that redefines what it means to live in and operate multifamily communities.

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