“I’m really excited to connect with founders and people leaders from fast-scaling PropTech and Real Estate businesses — especially those tackling challenges around growth, culture, and talent strategy. I’m particularly interested in speaking with teams working on high-impact innovations in the built environment (AI, Climate/ESG tech, digital twin technology, smart building platforms, or tools driving operational efficiency and sustainability). Ultimately, I’m keen to meet anyone thinking strategically about how to build high-performing teams that align with their innovation roadmap.”
Alex Wiffen is the Founder of Re:Defined Futures, a strategic talent consultancy helping visionary leaders build future-ready teams that accelerate growth, enhance culture, and deliver meaningful impact. Through tailored advisory, masterclasses, and wellbeing partnerships, Alex works with founders, CEOs, and people leaders to turn talent strategy into a competitive advantage — avoiding costly mis-hires and creating environments where people thrive. Alex also leads the specialist recruitment consultancy Cherry Pick People, which he co-founded in 2008. For over 15 years, he has supported businesses across real estate, PropTech, and ESG — helping them attract high-performing talent and navigate the evolving demands of digital transformation. Alex’s work sits at the intersection of people, purpose, and performance, with a strong belief that better teams build better businesses. If you’re exploring how to scale your team, embed a people-first culture, or future-proof your hiring decisions — Alex brings deep sector knowledge, practical insight, and a bias for action.
