Shared 24 June, 2025
Building on years of shared expertise, ICONICS now joins Mitsubishi Electric as Mitsubishi Electric Iconics Digital Solutions. This evolution strengthens Mitsubishi Electric’s ability to deliver cutting-edge solutions in industrial automation and smart, sustainable buildings, positioning the combined team for continued innovation and growth worldwide.
The announcement reflects over a decade of collaboration between the two companies, beginning with Mitsubishi Electric’s investment in ICONICS and culminating in a full acquisition in 2019. The new name reinforces the company’s role as the software center of excellence and emphasizes a continued focus on delivering scalable, innovative digital solutions worldwide.
A Unified Vision for Digital Solutions
The new name of Mitsubishi Electric Iconics Digital Solutions represents the unification of two complementary strengths. Mitsubishi Electric, a global industrial and electronic systems leader, brings more than a century of engineering excellence and innovation. ICONICS brings nearly four decades of software innovation in enterprise control, data analytics and intelligent buildings.
Together, they offer a comprehensive portfolio of software and hardware such as HVAC, lifts, heat pumps, and more, designed to optimize industrial operations, enable smart infrastructure, and support sustainable, connected environments.
Software Innovation at the Core
At the heart of Mitsubishi Electric Iconics Digital Solutions is the GENESIS software suite, which is an advanced automation and interoperable data platform used in over 100 countries by a majority of Global 500 companies. GENESIS enables users to visualize, monitor, and control critical assets and operations across a variety of buildings, no matter their type or age.
Known for its extensibility and last mile connectivity, GENESIS supports a wide range of use cases in the built world. Its built-in historian, data aggregation capabilities, and multi-device access empower customers to streamline operations and gain insights in real time from the edge to the cloud.
As a Building Operating System (BOS), GENESIS is further supported by the company’s Intelligent Buildings Software Stack (IBSS), a tenant experience and workplace management platform. Together, these tools help building owners and corporate occupiers enhance operational efficiency, improve occupant experience, and keep pace with evolving smart building needs.
Now, with enhanced integration into Mitsubishi Electric’s wider solutions ecosystem, these capabilities are more impactful than ever. The integration ensures that customers not only meet technical requirements but also align their operations with broader environmental and social goals.
One Global Team, One Shared Mission
“Through continued investments in IIoT technology and cloud-enabled solutions, the collaboration between our two companies will open new doors for customers and partners along their digital transformation journeys in automation markets around the world,” said Ted Hill, President and CEO of Mitsubishi Electric Iconics Digital Solutions.
Solutions now span from advanced control hardware and equipment to edge analytics to cloud visualization.
This combined offering is backed by global support teams and an extensive network of distributors, integrators, and technical partners, enabling consistent delivery and localized expertise across regions and industries.
Importantly, the cultural and strategic alignment between the two companies has been a major factor in the success of the integration. “Our commitment to innovation and customer success mirrors Mitsubishi Electric’s core values,” Hill added. “Together, we bring the best of both worlds; technical depth, flexibility, and global reach.”
Looking Forward
With a strengthened brand and an expanded global footprint, Mitsubishi Electric Iconics Digital Solutions is uniquely equipped to lead in data-driven buildings and smart infrastructure. Backed by the global infrastructure of Mitsubishi Electric and the proven track record of ICONICS, the company remains committed to providing flexible, high-performance software solutions backed by expert support.
For more information, please visit iconics.com or mitsubishielectric.com.
Interested in the latest updates? Subscribe to ‘The Propstack’, the smart building newsletter
Join our community of 200,000+ real estate leaders and get weekly insights and updates with our newsletter.
BuiltAPI GmbH, the company pioneering API-driven data infrastructure for real estate investment and asset management, has successfully closed its latest funding round backed by industry leaders including Second Century Ventures, TDS, and Propertymark. The investment marks a major milestone as BuiltAPI expands its services across Europe and the UK, following its graduation from the REACH UK Accelerator Program.
BuiltAPI tackles one of the real estate sector’s most persistent problems: fragmented, siloed data ecosystems. The company provides a robust API framework that enables seamless connectivity between legacy systems, modern SaaS tools, and intelligent automation platforms — with interoperability, governance, and cybersecurity at its core.
“We’re building the backbone of real estate data infrastructure,” said Olga Dentzel, Co-Founder of BuiltAPI. “This funding and the support of the REACH UK program are accelerating our ability to deliver secure, scalable integrations to clients across borders.”
BuiltAPI’s technology is already making an impact with major real estate institutions such as HIH Real Estate and its fund service platform INTREAL, through their digital unit INTREAL Solutions. These collaborations highlight a shared vision for practical and scalable digital transformation in real estate asset and investment management.
“The industry doesn’t need yet another tool — it needs a connective tissue,” added Ivan Nokhrin, Co-Founder of BuiltAPI. “Our mission is to empower real estate professionals to access, share, and act on their data securely and without barriers.”
Graduation from the REACH UK Accelerator — the scale-up program backed by Second Century Ventures – marks BuiltAPI’s official entry into the UK market. The program has played a key role in unlocking investors support and refining BuildAPI’s growth trajectory.
BuiltAPI GmbH, the company pioneering API-driven data infrastructure for real estate investment and asset management, has successfully closed its latest funding round backed by industry leaders including Second Century Ventures, TDS, and Propertymark. The investment marks a major milestone as BuiltAPI expands its services across Europe and the UK, following its graduation from the REACH UK Accelerator Program.
BuiltAPI tackles one of the real estate sector’s most persistent problems: fragmented, siloed data ecosystems. The company provides a robust API framework that enables seamless connectivity between legacy systems, modern SaaS tools, and intelligent automation platforms — with interoperability, governance, and cybersecurity at its core.
“We’re building the backbone of real estate data infrastructure,” said Olga Dentzel, Co-Founder of BuiltAPI. “This funding and the support of the REACH UK program are accelerating our ability to deliver secure, scalable integrations to clients across borders.”
BuiltAPI’s technology is already making an impact with major real estate institutions such as HIH Real Estate and its fund service platform INTREAL, through their digital unit INTREAL Solutions. These collaborations highlight a shared vision for practical and scalable digital transformation in real estate asset and investment management.
“The industry doesn’t need yet another tool — it needs a connective tissue,” added Ivan Nokhrin, Co-Founder of BuiltAPI. “Our mission is to empower real estate professionals to access, share, and act on their data securely and without barriers.”
Graduation from the REACH UK Accelerator — the scale-up program backed by Second Century Ventures – marks BuiltAPI’s official entry into the UK market. The program has played a key role in unlocking investors support and refining BuildAPI’s growth trajectory.
*Offer ends on Friday, 7th February.
