Floorfy, a Spanish proptech company specializing in real estate digitization through virtual tours and AI solutions, has announced the acquisition of Italian startup Realistico. The strategic move positions Floorfy as a leading player in Southern Europe, with Italy expected to represent more than 20% of the company’s revenue following the integration, compared to 65% concentrated in Spain and the remainder from markets including the United States, Portugal, France, and Latin America.
Backed by investors including Metraprop, Encomenda, Wayra, and Lanzame, Floorfy achieved profitability in 2024 after surpassing its break-even point. The company is currently evaluating additional acquisitions, with France identified as the next key market on its international roadmap as part of its continued European expansion strategy.
“What is significant about this transaction is the strategic opportunity to reinforce our position in the Italian market by integrating a company that has been established for more than five years and shares the same vision and mission as Floorfy,” said Sergi Jiménez, founder and CEO of Floorfy. “For Realistico’s clients, it means access to more advanced technology and a broader product offering—a clear win-win since we began discussions at the start of the year.”
The acquisition coincides with the launch of strategic innovations including the Floorfy Gyro, the company’s first proprietary hardware device that transforms any smartphone into a 360° camera for 3D property scanning, and Floorfy Photo Studio, a Home Staging module using generative AI for digital property renovation. Floorfy has also obtained a patent for its automatic virtual tour reconstruction system based on SLAM technology.
Founded in Barcelona in 2018, Floorfy currently serves more than 8,000 real estate agents who use its SaaS platform daily to create virtual tours, 3D floor plans, and interactive videos. With headquarters in Barcelona and local teams across multiple countries, the company aims to establish itself as the leading proptech in Southern Europe through continued profitable growth and strategic acquisitions.
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