UnderTheDoormat Group raised $7 million in funding led by Oman’s Omran Group OM

UnderTheDoormat Group, a London-based short-term rental solutions provider, has secured $7 million in a funding round led by tourism development company Omran Group, with support from Smedvig Capital and other existing investors. The funding will support international expansion and development of the company’s technology platforms, including property management system Hospiria and B2B accommodation platform TrustedStays.

The investment will specifically support opening short-term rentals in Oman and across the Gulf region while enabling the onboarding of new hosts and real estate companies. The funding builds on UnderTheDoormat’s 2022 partnership agreement with Visit Oman, where Visit Oman selected Hospiria as its technology partner for short-term rental expansion within the country, fully aligned with Oman’s Vision 2040 strategic roadmap to diversify the economy and grow tourism through digital innovation.

“This investment is a powerful catalyst for our continued global growth,” said Merilee Karr, founder and CEO of UnderTheDoormat Group. “Building on the strong foundation we’ve established in Europe, we’re now accelerating our expansion across the Middle East and North America.” The strategic partnership represents a significant vote of confidence in the company’s technology-driven approach to short-term rental management.

Shabib AlMaamari, managing director of Visit Oman, emphasized the transformative potential of the partnership: “This investment in UnderTheDoormat Group reflects our belief in the power of technology to transform tourism in Oman. Through this strategic partnership, we are creating a regulated and scalable short-term rental ecosystem.” The collaboration demonstrates how technology platforms can support national tourism development goals while enabling sustainable growth in the hospitality sector.

The funding positions UnderTheDoormat to capitalize on growing demand for professionally managed short-term rental solutions across multiple regions, leveraging its established European operations as a foundation for expansion into high-growth Middle Eastern markets where tourism development remains a strategic priority for economic diversification.

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