Louis Harding is the CEO of Betterhomes, the most established name in Dubai real estate. With over 20 years of experience across London and Dubai, Louis has built a career on delivering results in every type of market cycle, from fast-paced booms to tougher, high pressure environments. He spent nearly 15 years at Foxtons, where he rose quickly through the ranks and left as an Area Director running the company’s largest division, he then went on to head up London Residential agency at the140 year old firm, Strutt & Parker, which focused almost solely on the prime and super prime markets of London. His leadership style is rooted in developing people, driving productivity, and creating a culture where performance and professionalism go hand in hand. Now at the helm of Betterhomes, Louis is focused on combining the company’s legacy of experience and trust with a future driven by technology, innovation, and a relentless commitment to improvement, while building a business fit for the most dynamic real estate market in the world.