Shared 10 November, 2025
GJ Properties, one of Ajman’s most dynamic developers, has announced six landmark projects set to transform the emirate’s real estate landscape whilst selecting Salesforce as its technology platform and partnering with 20Three as its digital transformation adviser and implementation partner. The projects represent a bold new chapter for Ajman’s property market, blending architectural ambition with lifestyle-driven communities through both physical and digital expansion.
To strengthen customer relationships and deliver an exceptional ownership journey, GJ Properties is leveraging Salesforce to streamline operations, simplify communication, and deliver highly personalised customer experiences, setting a new benchmark in Ajman’s competitive market. The move reflects a wider trend across the UAE’s real estate sector, where developers are racing to adopt digital-first strategies to meet rising buyer expectations.
“Real estate is no longer just about building towers. It’s about creating meaningful, lasting relationships with the people who call those towers home,” said Ali Jaber. “By embracing innovation through Salesforce and our partnership with 20Three, we are reshaping how customers interact with us, from the moment they first inquire, to the day they move in, and beyond.”
As the official implementation partner, 20Three will guide GJ Properties through every step of this journey, acting as a strategic adviser beyond deploying Salesforce solutions to ensure technology adoption translates into real business impact. The partnership positions technology as a growth driver whilst reimagining the future of property experiences in the UAE.
“We are proud to support GJ Properties in this transformation,” said Valbona Shehaj. “Our role goes beyond system integration, it’s about helping real estate developers embrace digital as a growth driver and reimagining the future of property experiences in the UAE.”
With six developments on the horizon and a commitment to innovation, GJ Properties is positioning itself as more than a developer, becoming a pioneer of digital-first real estate in Ajman, aligned with the UAE’s vision of building smart, future-ready cities. The digital transformation initiative enables the company to manage customer relationships from initial enquiry through to post-purchase support, creating seamless experiences that differentiate the developer in an increasingly competitive market.
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