With more than a decade of experience in real estate consulting, investment advisory, and financial modelling, Alan Mardini leads Alta Real Estate Advisory, a Saudi-based firm known for its local expertise and international standards in delivering high-impact real estate advisory across the Kingdom. Based in Jeddah, Saudi Arabia, he guides clients — from family offices to developers, landowners and institutional investors — through complex opportunities in residential, hospitality, mixed-use, retail, and logistics sectors throughout Saudi Arabia and the wider MENA region. Alan is recognized for combining rigorous financial analysis with strategic, design-driven thinking, helping stakeholders unlock asset value, elevate development strategy, and make informed, data-backed investment decisions. As a certified FMVA®, he brings a strong analytical foundation to every engagement, supported by deep on-the-ground market knowledge. In addition to leading Alta, Alan serves on the Board of Directors of Rissad Development & Investment Company, a role that provides direct insight into the developer and investor side of the real estate ecosystem. This dual perspective — advisory and development — strengthens his ability to translate market intelligence, feasibility, and financial strategy into practical, value-creating execution.At PropTech ME 2026, Alan brings a practitioner’s viewpoint on how technology, data, and emerging investment models are reshaping development feasibility, asset optimization, and the future of the built environment in the Gulf region.