MIDDLE EAST 2026 SPEAKER

Samo Pederson, Head of Business Development, Middle East & Asia; Lead Architect, ECE

Samo Pederson, Head of Business Development, Middle East & Asia; Lead Architect, ECE is speaking at Middle East's largest real estate tech event.

Bio:

Samo Pedersen brings 20 years of international architectural and real estate experience, with a proven track record in driving value for large-scale commercial and mixed-use developments.As Head of Business Development for the Middle East and Asia, and Associate Lead Architect at ECE, he plays a key role in expanding the company’s presence and partnerships across Asian markets.Samo began his career in Australia and went on to establish his own practice in China before joining ECE. His broad professional journey has equipped him with deep expertise in enhancing asset value of mixed-use, retail, and hospitality projects.Through his comprehensive understanding of the life-cycle of commercial development and operations, Samo’s leadership has contributed to turning numerous developments into high-performing assets for some of Asia’s most prominent investors.
Samo’s LinkedIn:
Samo Pedersen brings 20 years of international architectural and real estate experience, with a proven track record in driving value for large-scale commercial and mixed-use developments.As Head of Business Development for the Middle East and Asia, and Associate Lead Architect at ECE, he plays a key role in expanding the company’s presence and partnerships across Asian markets.Samo began his career in Australia and went on to establish his own practice in China before joining ECE. His broad professional journey has equipped him with deep expertise in enhancing asset value of mixed-use, retail, and hospitality projects.Through his comprehensive understanding of the life-cycle of commercial development and operations, Samo’s leadership has contributed to turning numerous developments into high-performing assets for some of Asia’s most prominent investors.

Bio:

ECE’s Website and LinkedIn:
Mail-order pioneer Werner Otto founded ECE in 1965 in order to realize his group’s real estate projects more successfully and to bring the idea of shopping centers to Germany. Today, under the leadership of Alexander Otto, we develop, realize and operate real estate in all asset classes and entire city districts. We offer comprehensive services including fund management from a single source. We create shopping, working and residential spaces that are in touch with the latest trends and that inspire people and offer them room to grow. Our innovative concepts keep us always one step ahead in bringing together different types of use and setting new standards in the real estate business. For the family-owned company, which is active throughout Europe, the approximately 3,400 employees are the cornerstones of its continuous success. At ECE, flexible working time models, various offers for a better work-life balance and extensive training programs support the professional development of the employees. As an employer, ECE employs real estate specialists as well as experts from a wide range of fields.
About ECE:

Join us at Middle East's Largest Real Estate Tech Event

Last chance:

Tickets to Europe's Largest Real Estate Tech Event available from £132.

*Offer ends on Friday, 7th February.

Closer to the event, tickets will go up to £1,095.

*Offer ends on Friday, 7th February.

PropTech Connect

Gain Access to the Newsletter