Shared 9 March, 2026
Habi has announced it has acquired Pulppo, a Mexico-based digital broker services company, in a deal aimed at strengthening its position across the region’s fragmented housing market.
Pulppo co-founders Matias Gath and Agustin Iglesias will continue to lead Pulppo’s operations under Habi following the acquisition, maintaining continuity for brokerage partners while accelerating product development and AI-driven innovation. The acquisition supports Habi’s long-term expansion strategy across Latin America’s residential market, which the company estimates at approximately $6 trillion and is underserved by digital infrastructure.
Brynne McNulty Rojas, Co-Founder & CEO, Habi, said, “This acquisition accelerates our strategy to build a more transparent, efficient, and scalable housing marketplace across Latin America. Pulppo has built a leading technology platform for brokers. By combining our liquidity, data infrastructure, and financial products with their operating system for brokerages, we are strengthening the foundation of the residential transaction lifecycle.”
Agustín Iglesias, Co-Founder, Pulppo, said, “Joining Habi enables us to scale our platform significantly faster. Together, we are equipping brokers with data, automation, and integrated financing solutions that remove friction from one of the most complex transactions consumers face.”
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