Keller Williams Taps Zillow Preview to Expand Early Listing Exposure for Agents

Keller Williams Realty, LLC has announced a collaboration with Zillow that will unlock access for KW-affiliated agents on a new public, pre-market phase of a listing called Zillow PreviewSM. The first Zillow Preview listings are expected to be live on KW and Zillow-affiliated sites and apps beginning next month.

Zillow Preview access is unlocked at the KW-affiliated brokerage level, and agents and sellers determine whether it fits their listing strategy. Zillow Preview is structured to operate within local MLS frameworks, and agents are responsible for understanding and complying with their local MLS rules for any pre‑marketing activity.

Chris Czarnecki, CEO and president, KW, said, “When sellers choose to market their property to the public before it officially hits the market, it can create energy and demand around their listing. Over time, more sellers may expect their agents to use coming soon-type marketing to build early momentum. That’s why we chose to roll this out with Zillow, the most visited consumer housing search portal in the country.”

Jeremy Wacksman, CEO, Zillow Group, said, “Through Zillow Preview, they’re giving their affiliated agents the ability to bring listings to market sooner, build early momentum, and reach a broad audience, without limiting access along the way.

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