One week after launching Zillow Preview, 24 additional brokerages have signed on, joining the initial partners: Keller Williams Realty, LLC, REMAX, HomeServices of America, Side, and United Real Estate. New partners include Engel & Völkers, SERHANT., Samson Properties, Berkshire Hathaway HomeServices and Leading Real Estate Companies of the World, among others. More than 800 brokers and agents have expressed interest in the first week alone.
Jeremy Wacksman, CEO of Zillow, said, “Brokerages and their agents want an early marketing option that’s public, transparent and easy for consumers to find, not hidden behind a private gate. This level of early adoption shows we’re building something that aligns with where the market and consumers are headed.”
As more brokerages join, Zillow Preview continues to give sellers and agents a way to market listings early while keeping them visible to the full market. The early momentum reflects growing demand for a more transparent, consumer-first approach to pre-market listings, and underscores the role visibility plays in driving better outcomes for buyers, sellers and agents.
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