Adam Neumann, WeWork’s co-founder and former CEO, has once again captured the attention of Silicon Valley and Wall Street. His new venture, Flow—a residential real estate startup—has raised over $100 million in a Series B funding round, bringing the company’s valuation to approximately $2.5 billion.
Flow is perhaps best understood as Neumann’s attempt to rewrite his own narrative. Where WeWork sought to reshape the office, Flow is targeting the way people live—starting with a vertically integrated residential experience that blends technology, design, hospitality, and community into one platform. In a letter to employees obtained by Calcalist, Neumann laid out a sweeping vision for the company’s growth and philosophical foundations.
“From day one, we embraced the challenge of rethinking residential real estate from the ground up,” he wrote. “To achieve our mission of connecting people to their community, to the outside world, and to the best version of themselves, we needed to reinvent the entire experience.”
Flow’s pitch is ambitious: to turn a building—or, increasingly, a neighborhood—into an adaptable, tech-enabled living environment that functions more like a product than a property. In South Florida and Saudi Arabia, Flow has already deployed offerings such as Flow House, a condo concept that Neumann claims is “the fastest selling condo project in South Florida, if not the country.”
Flow’s core promise is more than just luxury amenities. It’s built on a software platform that aims to manage entire buildings—soon, entire districts—with minimal human input. According to Neumann, the company’s real estate management system will “create a dynamic business model inside a fixed piece of real estate,” and integrate seamlessly with artificial intelligence.
In Saudi Arabia, Flow’s properties are reportedly being run “entirely without a third-party property management system,” making them the company’s first fully vertically integrated sites. Neumann also hinted at global ambitions and upcoming large-scale developments: “Our two new major development projects in South Florida give us the opportunity to create Flow communities at scale.”
Neumann closed his letter with an evocative flourish: “We’re just getting into our flow.”
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