Alton Hassan, Residential Digital Solutions Director, Battersea Power Station

Alton is an Expert in Digital Transformation/Innovation across Real Estate and Marketing. Alton has been pioneering Digital Transformation and Infrastructure for one of the World’s most iconic regeneration projects for a decade. Having embraced the Salesforce CRM ecosystem, he has designed, managed and rolled out digital systems for multiple Business units running Billions in turnover. These units have included: Residential Off Plan Sales Digital Marketing for both Residential and Consumer Residential ‘Resales’ (traditional Estate Agency Business) Residential Lettings and Property Management Legal and Compliance As technology has grown, the traditional lines between Sales, Marketing, Customer Care and ‘back office’ processes have blurred as cradle to grave visibility of Customers has become paramount when facing down business challenges and beating out the competition. His roles in Operations and Digital solutions have acted as a bridge between departments, beating a path to information and allowing strategies to be formed based on facts and analysis rather than gut feeling. There have been added benefits: A system that encourages easy, everyday use for employees, generates time benefits and increases the overall intelligence picture. If hard facts are to be used to influence future development decisions, this is the way forward. Technology is no longer a nuts and bolts function. It requires design and an element of creative thinking that is flexible and intuitive in order to get the information needed in what is a fast-moving world in terms of political events and market movements. Information flow has never been more important, and the speed at which this information can identify trends will be critical for producing sales growth going forward.