AppFolio and Second Nature Announce Partnership to Enhance the Resident Experience

AppFolio, a technology leader powering the future of the real estate industry, and Second Nature, a proptech company and leader in the resident experience, announced a strategic partnership to enhance the resident experience for the millions of residents their customers serve.

Through this partnership, AppFolio customers will have the ability to offer Second Nature’s suite of services within the AppFolio Stack™ partner ecosystem. By integrating Second Nature’s offered benefits, property managers can offer valuable programs including credit building, air filter delivery, pest control, rewards, and more. A standout example is Second Nature’s latest offering: Group Rate Internet, which provides residents with reliable, high-speed internet at a great rate.

Upcoming findings from the AppFolio 2025 Renter Preferences Report reveal that 71% of renters say resident benefits are important when evaluating a new rental, but only 42% report they are currently available to them — providing a key opportunity for property managers to differentiate. With retention and occupancy top of mind for property managers, meeting — and exceeding — resident expectations is essential to winning in a crowded market.

“In today’s competitive real estate environment, resident expectations have never been higher,” said Kyle Triplett, SVP, Product at AppFolio. “By partnering with Second Nature, we’re investing in the tools property managers need to exceed those expectations—streamlining operations while delivering unmatched resident satisfaction. This strategic move underscores our commitment to the resident journey as we continue to build the platform that powers the real estate industry.”

“Our mission is to design, onboard, and power ‘Triple Win Experiences’ where residents win, investors win, and property managers win together. AppFolio and Second Nature coming together to integrate our offerings is a big step in replacing friction with effortless, exceptional experiences for all,” said Thad Tarkington, Founder and CEO at Second Nature.

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