BNP Paribas Asset Management has announced the appointment of Karim Malak as CEO of The Boost Society.

Karim Malak is an experienced professional with more than 26 years’ experience in managing international platforms. Most recently, he led easyHotel through to a successful sale and Adagio Aparthotels, where he oversaw its international transformation. Prior to this, he worked in strategy consulting at Boston Consulting Group (BCG) and Accenture, as well as in technology, with a strong focus on commercial optimisation and pricing.

This appointment comes in a backdrop of sustained growth for The Boost Society, which is pursuing its ambition to reach €3 billion in assets over the next five years and to strengthen its presence in Europe, particularly in France and Spain.

Timothee Rauly, Global Co-Head of Real Estate, BNPP AM Alts, commented, “We are delighted to welcome Karim Malak, whose solid experience in international expansion will be a major asset in supporting our long-term growth strategy for The Boost Society. His track record in leading ambitious transformations and developing businesses on a European scale will be invaluable in supporting the next stages of The Boost Society’s development and strengthening its positioning in its key markets.”

Karim Malak said, “I am thrilled to join The Boost Society and lead the company into the next chapter of its development. Together with the existing teams, I am determined to continue the company’s growth, strengthen our position as a European leader in student and young professional housing, as well as to keep innovating to meet the needs of our clients and partners.”