Century 21 Reinvents Cross-Border Property Buying in the UAE

Century 21 announced the launch of Century 21 Connect, a tech-first platform initially focused on the UAE market with plans to expand into India and Saudi Arabia. The announcement was made by Peter Matthews, Co-owner, Century 21, during his Keynote Speech at PropTech Connect Middle East, hosted in partnership with the Dubai Land Department, underscoring Century 21’s continued commitment to innovation and growth in the region.

The launch responds to a clear market need within the UAE’s globally connected real estate landscape. With buyers from around the world investing, relocating, and seeking long-term opportunities in the UAE, the property journey has become increasingly fragmented, making it difficult to identify a single source of truth. Century 21 Connect has been created to bridge this “global buyer gap,” simplifying access, improving transparency, and making cross-border property transactions more seamless and trusted.

Century 21 Connect brings together developers, agents, and customers within a unified digital platform designed to centralise information and enable secure transactions. The platform provides access to independently verified stock assessed by parties associated with Century 21, moving beyond “end-of-run” inventory often promoted in international roadshows. It also introduces early access inventory, creating a direct connection between international investors and the UAE property market, while strengthening trusted relationships between local professionals and global buyers.

“Century 21 Connect provides buyers with access to verified, exclusive and independent assessed stock, linking global buyers from this marketplace to marketplaces around the world.” said Peter Matthews.

Century 21’s goal to unify global buyers with verified UAE real estate inventory with their launch of Century 21 Connect was announced at PropTech Connect Middle East, hosted in partnership with the Dubai Land Department.