Shared 4 September, 2023
By Samuel Warren – Vice President, Sales, HqO – EMEA
As the world of real estate continues its rapid evolution, HqO is shaping the future of the industry.
At the heart of our success is our proprietary framework – the HqO Workplace Experience Platform. This innovative technology represents a paradigm shift in how we approach the interaction between commercial real estate (CRE) stakeholders, customers, and employees.
Earlier this month, HqO celebrated another milestone in its short five-year history by earning the title of Real Estate Analytics Platform of The Year in the prestigious PropTech Breakthrough Awards programme, hosted by the independent market intelligence organisation, PropTech Breakthrough.
This recognition further strengthens our position as the most disruptive real estate experience platform, driving innovation and redefining the relationship between property and people.
However, what truly sets HqO apart is its commitment to fostering connections through data-driven insights. The proprietary feedback, insights, and action loop embedded within the platform enable industry leaders to tap into real-time data, unveiling the ever-evolving preferences and utilization patterns of property owners and employees.
This information isn’t just data; it’s a lens through which organisations can optimise their operations, improve workplace experiences and, ultimately, enhance their bottom line.
While most PropTech platforms push data, HqO’s technology also thrives in engagement. The HqO Workplace Experience Platform revolutionises communication by allowing landlords, corporate leaders, and property teams to deploy in-app micro surveys.
This ongoing dialogue empowers us to better understand the sentiments, needs, and preferences, creating an environment where user demand is not only heard but acted upon. In this digital era where change is constant, HqO facilitates a continuous feedback loop, enabling real-time adjustments that enhance workplace experiences.
Real-time data on space and amenity usage allows landlords and property teams to foster stronger connections with their occupants and employees. Armed with this information, organisations can shape their environments to match evolving needs, thus ensuring that each space is optimised for maximum engagement and productivity.
“Championing user experience is a vision embedded in every facet of our work. By leveraging proprietary technology and data analytics, we’re not just transforming real estate – we’re changing the way we perceive its value as an asset class.”
– Samuel Warren, Vice President, Sales, HqO EMEA
The ability to quantify the return on investment while managing operational and capital expenditure with newfound precision marks a new era of strategic real estate management.
Commercial real estate across the globe is going through significant transformational change and this trend is set to continue. By connecting real estate to the communities we serve, HqO is not only empowering property owners but we’re adding value to real estate as an asset class. We’re helping organisations to thrive by reinventing the entire real estate experience.
The COVID-19 pandemic profoundly transformed the real estate ecosystem around the world and HqO was at the heart of a shift in behaviour that began to focus on user experience and connecting people to the physical spaces they both work and live in.
As an example, at London’s coveted Spitalfields Market, landlord J.P. Morgan wanted to create safer and more engaging experiences for their occupiers and visitors. Additionally, the global landlord knew the following were critical to their success: re-opening their office space and market post-lockdown; providing information on COVID-19 safety measures; granting Spitalfields Market’s office occupiers access to the market, its traders, and deals; and elevating their sustainability initiatives.
In order to supplement their on-site amenities in ways that reduced congestion and created more touchless experiences, J.P. Morgan also knew that capabilities such as order ahead were paramount to their success. Therefore, they sought to lend a voice to their retailers, while strengthening their relationship with office tenants through exclusive access to the marketplace, creative deals, and more.
In a post-pandemic world, addressing health and safety concerns through capabilities such as building updates and virtually activated amenities has shifted from a nice-to-have to a need-to-have. This has created record levels of demand from CRE landlords for online platforms to achieve customisable, end-to-end solutions for their properties that help to rekindle meaningful connections with their end-users in order to better understand evolving customer needs.
Since being founded in 2018, HqO’s impact on the real estate experience market has been nothing short of phenomenal. In that time, the company has grown to have a presence in 30 countries where we have served more than 150 customers, powering over 250M Sq Ft of real estate.
Enhancing the human experience within the built environment is very much the future of property ownership, and we are already beginning to see the benefits.
*Offer ends on Friday, 7th February.
