Shared 19 March, 2026
eXp Realty has announced that its agents will soon be able to syndicate coming soon listings on a non-exclusive basis to Realtor.com, Homes.com, and ComeHome.com via Zenlist starting April 15.
The listings will be distributed to these sites through Zenlist (Acquired by Realtor.com). Agents will only be able to syndicate the coming soon listings with the seller’s permission. Additionally, the firm said the time frame a listing may be in the coming soon status is subject to local MLS rules and guidelines.
Leo Pareja, the CEO of eXp Realty, said, “Our role as an industry is to create the most open and efficient marketplace possible for buyers and sellers. This is not about limiting where listings appear. It is about expanding visibility and giving sellers the widest possible audience while maintaining compliance with MLS rules and local regulations.”
Damian Eales, the CEO of Realtor.com, said, “By displaying these listings on the open market, sellers can achieve true price discovery. It eliminates the need for restrictive private marketplaces and ensures equal access for all buyers, not a subset selected by the listing agent. Ultimately, a public ‘Coming Soon’ status drives more engagement and more bidders, often resulting in a higher final sale price.”
Andy Florance, the Founder and CEO of CoStar Group (Homes.com), said, “By giving buyers an early look while protecting seller choice, Homes.com is helping agents and sellers create stronger listing launches and better outcomes.”
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