From Whiteboards to Win Alerts: How Real Estate Leaders Are Using Gamification to Drive Sales Performance

For sales leaders in real estate, the challenges are familiar: long sales cycles, distributed teams, inconsistent performance tracking, and the constant push to hit ambitious targets. But as the pace and pressure of the industry intensify, some firms are reimagining what a high-performing sales culture can look like.

Two agencies, Utleiemegleren in Norway and Dacha Real Estate in Dubai, have taken very different paths to modernise performance management. Yet, they share a common thread: making performance more visible, engaging, and energising across their teams.

A Country-Wide Sales Culture, Reimagined

With 17 offices across Norway, Utleiemegleren needed a way to keep sales agents aligned, accountable, and motivated, without losing time to outdated systems.

With teams spread across 17 offices and sales cycles that don’t end at the deal but continue through property management, Utleiemegleren needed more than spreadsheets and static reports. They introduced real-time dashboards and in-office TV leaderboards that made individual and team progress visible the moment it happened, from new listings to signed contracts.

That visibility brought an unexpected benefit: energy. Agents could see where they stood, who needed a push, and which office was leading the charge. Regular inter-office competitions created a sense of camaraderie and urgency, helping teams rally around shared goals, even when working miles apart.

It wasn’t just about motivating top performers; it was about keeping everyone engaged in the day-to-day grind of real estate, especially in a market where results can take weeks or months to materialize.

From Manual Tracking to Momentum

Dacha Real Estate faced a different challenge: performance was tracked with whiteboards. Manual updates were time-consuming and unengaging. Sales contests often felt more like administrative work than a motivator.

Before making any changes, Dacha Real Estate was relying on whiteboards to track performance, a system that was time-consuming, lacked visibility, and offered little excitement or recognition for the team. Updating metrics was manual, contests were hard to manage, and top performers often went unnoticed while underperformers lacked the push they needed.

By switching to a more dynamic system, Dacha transformed performance tracking from a chore into a culture driver. KPIs were now live and accessible. Brokers could track their progress in real time, with visibility not just into their own numbers, but the momentum of the entire team. One-to-one challenges and sales battles helped create a healthy sense of competition, while instant win alerts and leaderboards gave agents public recognition when it mattered most.

The biggest shift came in the energy of the team, particularly around end-of-month deadlines, which had previously felt like pressure points. Now, they became moments of excitement, with the entire office rallying behind goals, cheering each other on, and staying focused until the last deal was done.

What had once been manual and disconnected became streamlined, engaging, and impactful. Managers gained clearer oversight, brokers felt more driven, and the team as a whole moved faster, with more purpose and momentum.

Why This Matters for the Future of PropTech

As the property sector continues to digitise, performance visibility and motivation tools like SalesScreen are becoming a core part of the tech stack. For firms operating across locations, with hybrid teams or high targets, it’s no longer just about what gets measured, but how it’s seen, felt, and celebrated.

Gamification isn’t a gimmick. It’s the new performance engine for real estate teams that want to win every day.

Motivate with Gamification, Get Results.