Home Made announced its expansion into the United Arab Emirates in the second half of 2026, with an initial launch in Abu Dhabi followed by Dubai. The UK’s largest institutional landlord leasing solution, trusted by more than 900,000 landlords and renters, revealed the move at PropTech Connect Middle East, hosted in partnership with the Dubai Land Department, marking its first entry into the region.
The expansion is driven by the UAE’s position as one of the fastest-growing and most innovation-driven real estate markets globally. With many of Home Made’s existing institutional clients already operating in the region, and others planning market entry, the company sees significant opportunity in a market that rapidly adopts AI, data-driven solutions, and forward-thinking real estate models.
The value proposition is clear: higher rental performance at lower operational cost, “coupled with investor-grade data reporting”. Combining advanced technology with extensive proprietary data, the company will lease and manage properties while continuously optimising asset performance over time, with a clear focus on improving net income, enhancing operational efficiency and delivering a better experience for residents.
“We believe the UAE is the place to be in global real estate today,” said Asaf Navot, Founder of Home Made. “The energy, the pace of growth, and the passion for innovation, AI and data make this a uniquely exciting market. Our job is to demonstrate the impact we can have on our clients’ portfolios from day one, improving net income. Serving as the operational layer between demand and income. We are incredibly excited to begin this journey in Abu Dhabi and Dubai.”
Their sponsorship of PropTech Connect Middle East marks the first step in their expansion into the Middle East. The company will provide leasing solutions to institutional landlords in the region.
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