In a rapidly evolving real estate landscape, the most competitive industry players are constantly looking for the technologies that will fuel their ability to reach and convert customers. 3D Estate, with its groundbreaking 3D Digital Twin technology, is redefining how properties are marketed and sold. We delve into an exclusive interview with Jakub Jamontt from 3D Estate, exploring the depths of this innovative technology and its impact on the industry.
What key trends is 3D Estate focusing on, and how are you adapting to these in the future?
Jakub Jamontt: We’re focusing on digital transformation, the rise of gamification, and online self-service, including the potential of metaverse environments. These trends are unlocking new ways of marketing to customers, so we continuously innovate to meet client needs and stay ahead in the market. Our solutions are timely and sometimes even ahead of market trends, ensuring we remain a trusted and reliable partner. Over half of our spending is on a vast R&D team to make sure we stay ahead of the curve.
How do you provide safety, innovation, and reliability to your customers?
Jakub Jamontt: We strive for a harmonious blend of these key aspects. Our 3D Twin models are up-to-date and accurate, thanks to real-time API connections with CRM systems. Hosted on Azure cloud, they offer security and scalability. We’ve automated the creation of virtual tours from basic PDF floor plans, and our recognition from industry leaders speaks to our commitment to these values.
What results has your technology brought to your clients’ sales and brand image?
Jakub Jamontt: One of our clients reported an average increase of 37% in inquiries with our 3D Twin, leading to more signed contracts. In another case, a client conducted a survey among website visitors to validate the usefulness of our tools. Over 80% of visitors rated them as essential. The fact is that our tools shorten deal-closing times and save sales team efforts. They allow potential buyers to explore properties at their own pace, enhancing client brand image and trust.
Can you explain how 3D Estate’s technology delivered these results to its clients? How are you transforming marketing strategies in the residential real estate sector?
Jakub Jamontt: Certainly. We create interactive 3D Twin models of properties available on any device online. This method revolutionizes traditional property listings by providing immersive experiences that enhance how properties are presented by making them more appealing and interactive. This aids the customer in the decision-making process and, as a result, it accelerates sales. We’re catering to the digital expectations of new-age buyers who seek high-quality, online interactive experiences. Our commitment is evident in our production of over 400 3D Twins and almost 500,000 computer-rendered virtual tours.
Could you tell us more about the 3D Twin product?
Jakub Jamontt: 3D Twin is not just a tool; it’s a transformative solution for sales and marketing, working on the website as well as in the sales office. It offers a fully immersive experience, enhancing online visibility and setting brands apart. Integrated into digital platforms, it allows users to explore properties from anywhere. It’s part of a larger ecosystem, integrating with CRM systems and enhancing the overall user experience.
Conclusion:
3D Estate’s 3D Twin technology is revolutionising the real estate sector. By embracing digital transformation and innovative solutions like 3D Twin, 3D Estate is setting new standards in property presentation and customer engagement. As a leader in PropTech, 3D Estate continues to pave the way for the future of real estate marketing and sales.
