UK-based proptech startup Jitty has raised $3.8 million in seed funding to revolutionize the home-buying experience. The round was led by REA Group, the team behind Australia’s leading property portal realestate.com.au, with participation from Gradient Ventures (Google’s AI fund), Goodwater Ventures, True Global, and several angel investors.
Founded to address the complexity and information gaps plaguing UK home-buying, Jitty has developed a property search platform that enables users to find homes using natural language queries. Instead of navigating endless tabs and clunky portals, buyers can search using phrases like “45 minute commute from Liverpool St” or “big garden” and receive relevant results tailored to their specific needs.
Since launching, Jitty has demonstrated strong traction with over 250,000 property searches conducted on its platform. The company has also established partnerships with forward-thinking estate agents including Nested, Meyers, Boardwalk, and Keller Williams Scotland, building a network that prioritizes user experience over traditional listing fees.
Unlike conventional property portals that charge agents to list properties, Jitty operates without pay-to-play rankings, ensuring users see the most relevant homes upfront rather than those promoted through advertising spend. The platform also offers collaborative tools that allow users to shortlist, annotate, and compare properties without relying on multiple WhatsApp threads or scattered information sources.
The fresh capital will fuel Jitty’s expansion plans across three key areas: expanding home listings coverage throughout the UK to capture more of the real estate market, launching powerful new search and discovery tools, and partnering with additional agents to enhance data quality and user experience. The company is also exploring international expansion opportunities.
“This investment marks a huge moment for Jitty,” said Graham, co-founder and CEO. “We’ve seen fantastic growth since launch, and now we can double down on building the home-buying experience we all wish we’d had. REA Group’s expertise and backing will be invaluable as we scale.”
Looking ahead, Jitty aims to fundamentally transform what has traditionally been one of life’s most stressful experiences into a simpler, smarter, and fairer process. For estate agents interested in sharing their property feeds, the company offers quick setup through its platform, while prospective homebuyers can explore the service at jitty.com.
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