eUROPE 2025 SPEAKER

Lisa Cations, Founder and Managing Director, JCR Advisors

Who does Lisa look forward to meeting?
“I’m excited to connect with investors and property owners to discuss active asset management strategies that drive NOI and long-term value. I’ll be focusing on embedding flexible workspace into the overall building proposition, in-house vs outsourced operating models, evolving property management to be more customer-centric, and the tech and skills needed to manage asset and operator performance effectively. If you’re an investor or property owner looking to embed flex into your product offering, a Proptech provider supporting flex operations, a property manager evolving your services, or an operator exploring growth—let’s connect at the conference.”

Bio:

Lisa Cations, MRICS, is a distinguished figure in the flexible office sector, bringing over 20 years of expertise in commercial real estate. As the Founder and Managing Director of JCR Advisors, she specializes in guiding landlords, investors, flex operators, and enterprise occupiers through the development and execution of flexible office strategies.​ Lisa’s career encompasses significant roles at leading international real estate firms such as Cushman & Wakefield, JLL, and CBRE. She has also held key sales leadership positions with prominent flexible office operators, including Industrious, Hana (a CBRE subsidiary), and IWG—the world’s largest flex office operator.​ Her academic credentials include MBA degrees from both Columbia Business School and London Business School, along with a Master’s in Real Estate Investment and Finance from Reading University. As a recognized thought leader, Lisa has contributed publications and research on flexible office models to esteemed institutions like Columbia and Oxford Said Business Schools, where she also serves as a visiting lecturer.​ Beyond her professional endeavors, Lisa co-founded and acts as a trustee for the charity City of Opportunities, dedicated to enhancing well-being and promoting healthy buildings through independent research.
Lisa’s LinkedIn:
Lisa Cations, MRICS, is a distinguished figure in the flexible office sector, bringing over 20 years of expertise in commercial real estate. As the Founder and Managing Director of JCR Advisors, she specializes in guiding landlords, investors, flex operators, and enterprise occupiers through the development and execution of flexible office strategies.​ Lisa’s career encompasses significant roles at leading international real estate firms such as Cushman & Wakefield, JLL, and CBRE. She has also held key sales leadership positions with prominent flexible office operators, including Industrious, Hana (a CBRE subsidiary), and IWG—the world’s largest flex office operator.​ Her academic credentials include MBA degrees from both Columbia Business School and London Business School, along with a Master’s in Real Estate Investment and Finance from Reading University. As a recognized thought leader, Lisa has contributed publications and research on flexible office models to esteemed institutions like Columbia and Oxford Said Business Schools, where she also serves as a visiting lecturer.​ Beyond her professional endeavors, Lisa co-founded and acts as a trustee for the charity City of Opportunities, dedicated to enhancing well-being and promoting healthy buildings through independent research.

Bio:

JCR Advisors’s Website and LinkedIn:
JCR Advisors is a premium independent flexible office advisory firm, offering deep industry expertise and comprehensive capabilities to help investors, landlords, and operators maximise returns from office assets. The firm also supports enterprise occupiers in selecting the right flexible workspace providers. With over 20 years of commercial real estate experience across occupier, operator, and investor segments, JCR Advisors is uniquely positioned to develop and execute effective strategies for flexible office portfolios and individual assets.
About JCR Advisors:

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