eUROPE 2025 SPEAKER

Martijn Van Der Graaf, COO, Western Europe, Essendi

Martijn Van Der Graaf, COO, Western Europe, Essendi
Who does Martijn look forward to meeting?
“Really looking forward to PropTech Connect 2025! I’m excited to share how we’re driving operational improvements at Essendi and to join conversations on stage around ESG, ROI, and the future of real estate tech. Also looking forward to connecting with peers and discovering fresh perspectives across the hospitality, real estate and tech sector. See you in London!”

Bio:

With over 25 years of experience, Martijn van der Graaf began his career at IHG, transitioning from a background as a flight attendant before joining the Accor Group. He dedicated 18 years to managing various Accor hotels, and in 2018, seized the opportunity to oversee a portfolio of 17 Dutch properties at AccorInvest. In 2020, he assumed leadership of Portfolio Management for Western Europe. Since July 2023, Martijn van der Graaf has held the position of Chief Operations Officer for Western Europe. His professional journey underscores extensive expertise in the hospitality and real estate industry, demonstrating a proven ability to lead teams towards operational excellence. Additionally, Martijn brings a strong background in strategic asset management, with a focus on transformation and innovation. His leadership at AccorInvest also emphasizes a deep commitment to ESG (Environmental, Social, and Governance) principles, which are embedded in the company’s DNA and strategy.
Martijn’s LinkedIn:
With over 25 years of experience, Martijn van der Graaf began his career at IHG, transitioning from a background as a flight attendant before joining the Accor Group. He dedicated 18 years to managing various Accor hotels, and in 2018, seized the opportunity to oversee a portfolio of 17 Dutch properties at AccorInvest. In 2020, he assumed leadership of Portfolio Management for Western Europe. Since July 2023, Martijn van der Graaf has held the position of Chief Operations Officer for Western Europe. His professional journey underscores extensive expertise in the hospitality and real estate industry, demonstrating a proven ability to lead teams towards operational excellence. Additionally, Martijn brings a strong background in strategic asset management, with a focus on transformation and innovation. His leadership at AccorInvest also emphasizes a deep commitment to ESG (Environmental, Social, and Governance) principles, which are embedded in the company’s DNA and strategy.

Bio:

Essendi’s Website and LinkedIn:
Essendi is a leading European hotel owner and operator in the economy and midscale segments, managing 568 hotels across 22 countries under renowned brands such as ibis, Novotel, and Mercure. With a team of over 20,000, Essendi combines dynamic asset management with operational excellence to transform each hotel into a sustainable and vibrant destination. Committed to Positive Hospitality, the company prioritises long-term value creation for its people, properties, and wider society, with 38% of its hotels Green Key certified for their environmental performance.
About Essendi:

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