GWI is the target audience company helping brands cut through the noise with reliable, in-depth consumer insights. Its flagship study represents over 2 billion people globally, capturing how audiences think, feel, and behave. Trusted by major brands, agencies, and media groups, including Google, Twitter, Spotify, WPP, and Omnicom—GWI delivers original insights through a unique platform, along with custom research services across 53 countries. With a bold, data-driven approach and a growing global team, GWI empowers organisations to truly understand and connect with their audiences.