Natasha is a visionary data and innovation leader with proven expertise in defining and executing customer-centric strategies that drive transformation and commercial growth. Skilled in business strategy, data management, and large-scale project delivery, with a strong track record of leading complex data initiatives from concept to execution. Recognized for translating business goals into actionable data roadmaps and delivering integrated data ecosystems that unlock customer insight, intelligence, and personalized engagement at scale. A strategic thinker with hands-on experience leading data transformation who balances immediate value creation with long-term transformation. A compelling communicator and cross-functional bridge-builder, able to align business, marketing, and technology teams to accelerate outcomes and deliver regulatory, commercial, and customer value.