Opiniion Inc. Acquires Rentgrata, Signaling New Era in Resident Engagement

Opiniion, a leading resident satisfaction software, today announced that it has acquired Rentgrata, a pioneering peer-to-peer resident engagement tool. Rentgrata connects prospective renters with current residents, bringing trust and transparency into the leasing process. This strategic acquisition integrates two innovative proptech solutions to create an industry leading, end-to-end platform designed to enhance the entire resident journey, from pre-lease to lease renewal to move out.

Since its founding in 2017, Opiniion has helped property management teams streamline the process of collecting and analyzing resident feedback and generating authentic online reviews, both of which are crucial to enhancing the resident experience. What began as a reputation management solution has since grown into a comprehensive resident satisfaction platform.

Today, Opiniion is executing on a broader vision: expanding from a single-product solution into a full-service platform and becoming the industry’s first, preeminent resident operations hub. Through the acquisition of Rentgrata, Opiniion’s enhanced platform will bring together a full suite of resident-centric tools designed to support every stage of the resident journey. Together, Opiniion and Rentgrata now support over 2,000,000 units across 9,000+ communities nationwide, establishing it as a leading resident experience and operations hub.

This move follows recent product expansions including SocialPro, ListingsPro, and enhanced survey capabilities, extending Opiniion’s value beyond feedback collection to encompass broader resident engagement, marketing visibility, and operational insights. The acquisition of Rentgrata further accelerates Opiniion’s platform evolution by adding authentic, prospect-level engagement and resident rewards to the resident experience.

“This acquisition is a major step forward in redefining how properties attract, engage, and retain residents,” said Devin Shurtleff, CEO of Opiniion. “By bringing Rentgrata into the Opiniion ecosystem, we’re creating one solution that addresses two critical stages in the resident journey: the initial prospect experience and the long-term resident relationship. It’s a powerful convergence that reinforces our commitment to becoming the industry’s first all-in-one resident operations platform.”

“Joining Opiniion was a natural fit,” said Ben Margolit, CEO and Co-Founder of Rentgrata. “We’ve always believed in the power of authentic resident voices to shape leasing outcomes. With Opiniion, we can now extend that impact well beyond the lease signing, giving property teams smarter solutions to engage and retain residents.”

“Opiniion and Rentgrata share a commitment to creating meaningful, measurable impact for property operators and renters alike,” said Stephanie Schneider, Partner at Five Elms Capital, which led the investment. “We’re excited to support the acquisition and believe it further solidifies Opiniion as a leader in resident experience technology.”

The acquisition was backed by Five Elms Capital, Opiniion’s Series A investor. RET Ventures, an early investor focused on real estate technology innovation, also remains committed to the company’s continued growth and impact.

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