eUROPE 2025 SPEAKER

Pierpaolo Franco, Managing Director, Traent

Who does Pierpaolo look forward to meeting?
“Real estate investment firms, property and asset managers, residential and commercial developers, institutional landlords, ESG and compliance officers, legal and advisory firms in real estate, PropTech integrators, digital transformation leaders.”

Bio:

With over 20 years of international experience in the built environment sector, Pierpaolo brings a unique blend of strategic leadership, global market expertise, and deep industry knowledge to his current role, where he is spearheading Traent’s transition from a breakthrough technology start-up to a scalable, market-ready SaaS provider. Prior to joining Traent, Pierpaolo served as Vice President of International Markets Development at Glodon, one of the world’s leading digital construction technology providers. During his tenure, he was responsible for formulating and implementing Glodon’s international expansion strategy, supporting global talent development, and delivering sustainable innovation in the working and living environment worldwide. His leadership extended across diverse markets including the Americas, Europe, the Middle East, and most notably Greater China. From 2015, he held the position of Managing Director China, and from 2017, Managing Director Greater China, driving strategic collaborations and digitalisation initiatives in the region. His commitment to advancing the built environment in China earned him several prestigious accolades, including the ‘China Building Economy Person of the Year’ award and the title of “Enlightener” at the Times Figure Award, conferred by China’s national broadcaster ifeng.com. He was also appointed Special Consultant of the Tianfu Institute of Building Economy. Throughout his career, Pierpaolo has demonstrated a passion for cross-cultural leadership, professional education, and the promotion of high standards across the industry. He is a staunch advocate of innovation-led growth and continues to promote excellence in the global transformation of the construction and real estate ecosystem.
Pierpaolo ‘s LinkedIn:
With over 20 years of international experience in the built environment sector, Pierpaolo brings a unique blend of strategic leadership, global market expertise, and deep industry knowledge to his current role, where he is spearheading Traent’s transition from a breakthrough technology start-up to a scalable, market-ready SaaS provider. Prior to joining Traent, Pierpaolo served as Vice President of International Markets Development at Glodon, one of the world’s leading digital construction technology providers. During his tenure, he was responsible for formulating and implementing Glodon’s international expansion strategy, supporting global talent development, and delivering sustainable innovation in the working and living environment worldwide. His leadership extended across diverse markets including the Americas, Europe, the Middle East, and most notably Greater China. From 2015, he held the position of Managing Director China, and from 2017, Managing Director Greater China, driving strategic collaborations and digitalisation initiatives in the region. His commitment to advancing the built environment in China earned him several prestigious accolades, including the ‘China Building Economy Person of the Year’ award and the title of “Enlightener” at the Times Figure Award, conferred by China’s national broadcaster ifeng.com. He was also appointed Special Consultant of the Tianfu Institute of Building Economy. Throughout his career, Pierpaolo has demonstrated a passion for cross-cultural leadership, professional education, and the promotion of high standards across the industry. He is a staunch advocate of innovation-led growth and continues to promote excellence in the global transformation of the construction and real estate ecosystem.

Bio:

Traent’s Website and LinkedIn:
Traent is driving the digital transformation of real estate through next-generation PropTech solutions powered by AI, blockchain, and Web3 technologies. The company’s platform streamlines and digitizes key industry processes including due diligence, ESG compliance, data validation, and stakeholder collaboration—by embedding automation, transparency, and data integrity at its core. With a focus on building verifiable and ethical ecosystems, Traent enables property managers, investors, and stakeholders to operate with greater accountability and trust. At the forefront of PropTech innovation, Traent is shaping a future where real estate is AI-driven, blockchain-secured, and fundamentally transparent.
About Traent:

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