reAlpha Tech Corp. (Nasdaq: AIRE) (the “Company” or “reAlpha”), a real estate technology company developing and commercializing artificial intelligence (“AI”) technologies, today announced a strategic investment of $5 million from Mercurius Media Capital LP (“Mercurius”), a media fund engaged in the business of providing advertising inventory in exchange for equity in companies. This investment marks a significant milestone in reAlpha’s growth strategy as it continues to advance its media and marketing outreach to expand its brand nationally.
Under the terms of the investment, reAlpha will issue shares of its preferred stock to Mercurius in exchange for media credits valued at $5 million at a price per share of $20. Additionally, Mercurius has the right to invest an additional $5 million under the same terms within two months of the initial investment, providing an opportunity for reAlpha to further amplify its media strategy and strengthen the partnership with Mercurius. reAlpha expects that through this media-for-equity investment, it will be able to leverage Mercurius’ media expertise and U.S. media network reach to bolster its national brand presence and further expand its reach across the U.S. market. By reaching a wider spectrum of audiences through the reach of the media networks that Mercurius has access to, reAlpha believes that this investment will lead to increased brand visibility and consumer engagement with the reAlpha platform, though results may vary based on market conditions.
“We are thrilled to engage Mercurius Media Capital, whose media expertise will align perfectly with reAlpha’s growth strategy to increase visibility of the brand nationally,” said Mike Logozzo, President and Chief Operating Officer of reAlpha. “We believe this investment and amplification of our market reach will be a significant step towards empowering more individuals to achieve their homeownership dreams.”
“With $100 billion in commissions paid annually1 in the $1.48 trillion U.S. housing market2, we believe there is a significant need for more cost-effective solutions for aspiring homeowners,” said Piyush Puri, Founding Partner of Mercurius. “reAlpha is uniquely positioned to capitalize on this need, and we’re excited to support their vision. Their innovative approach to real estate aligns with our commitment to support innovative businesses with a goal to redefine industries. We look forward to partnering with reAlpha as they continue to seek to scale and grow in the real estate market.”
For more information about this media-for-equity investment, please refer to the Current Report on Form 8-K to be filed with the U.S. Securities and Exchange Commission (the “SEC”).
About reAlpha Tech Corp.
reAlpha Tech Corp. (Nasdaq: AIRE) is a real estate technology company developing an end-to-end commission-free homebuying platform. Utilizing the power of AI and an acquisition-led growth strategy, reAlpha’s goal is to offer a more affordable, streamlined experience for those on the journey to homeownership. For more information, visit www.realpha.com.
About Mercurius Media Capital
Mercurius Media Capital LP is a U.S.-based media-for-equity venture fund launched in December 2023 that has $87.5 million in committed capital. Co-founded by Satyan Gajwani and Piyush Puri, Mercurius builds on their 15+ years of experience in media capital transactions. Their media investment experience at The Times of India Group have shaped Mercurius’ strategy, which is grounded in a strong operational understanding of media, audience dynamics, and large-scale advertising inventory.
Mercurius partners with leading media platforms — including, among others, Sinclair Broadcast Group, Televisa Univision, and Atmosphere TV — to provide companies with access to advertising inventory in exchange for equity. Through these media-for-equity transactions, Mercurius has invested in companies such as Deskera (B2B SaaS ERP), Edly (alternative student financing), RVnGo (peer-to-peer RV rentals), Captain Experiences (outdoor experiences marketplace), Airtasker (local services marketplace), and Storybook (wellness platform for kids). Additionally, through the Mercurius Bridge initiative, Mercurius provides assistance to international companies seeking to expand into the U.S. market.
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