Dubai-based hospitality startup Seraya has secured $1.8 million in a seed funding round, taking its total capital raised to $2.15 million. The round was led by a Saudi family office and Germany’s DLL, with additional support from strategic angel investors.
The funding, comprising both equity and debt, will support Seraya’s expansion in Dubai’s short-term rental market, where it aims to grow its portfolio to 50 units by the end of 2025.
Pepijn Haima, Co-Founder of Seraya, said: “Our model gives us complete control, from the materials we use to the experience we deliver. This approach has allowed us to scale profitably and will underpin our vision to build a global brand for premium serviced accommodation.”
Jakob Langen, Managing Director at DLL, added: “Seraya has developed a distinctive, high-margin model in one of the world’s most competitive hospitality markets. Their control over the full value chain, from sourcing and design to operations, provides a significant advantage as they scale.”
Unlike traditional operators, Seraya secures long-term leases, renovates and furnishes apartments, and manages the entire guest experience. Dubai’s short-term rental market is projected to expand from 20,000 units in 2024 to over 30,000 in 2025, driven by tourism, digital nomadism, and wellness-focused travel.
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