SilverDoor and Synergy Global Housing have announced a merger backed by their respective shareholders, Habicus Group and The Ascott Limited, creating a leading global corporate accommodations solutions provider for serviced apartments and extended stay accommodation. The newly formed joint venture will be led by SilverDoor’s owner Habicus, with Ascott holding a strategic interest, and will be headquartered in London with operations spanning 16 cities across 9 countries.
Following a brief integration period set to complete in early 2026, the combined group will operate under the SilverDoor entity with two key brands: ‘SilverDoor’ for global agency services, and ‘Synergy by SilverDoor’ for global corporate housing management business. The Synergy by SilverDoor brand will operate branded apartments in core markets across the United States, Ireland, and the United Kingdom, with further international expansion planned.
“SilverDoor has set an ambitious growth target and business plan for the next five years and today’s announcement marks the first strategic step towards our growth goals,” said Marcus Angell, Founder and Chairman of SilverDoor. “We’ve been closely following Synergy Global Housing’s own impressive growth trajectory over the past decade, and we’ve long regarded it as a highly customer-centric organisation that is focused on providing high quality service levels to its clients. The two businesses complement each other perfectly geographically, and by uniting them we’re excited to be enhancing our global proposition for our respective customers.”
Stuart Winstone, CEO of SilverDoor, emphasized the strategic value of combining the companies’ supply chains. “SilverDoor is building the world’s leading hospitality marketplace for serviced apartments and extended stay accommodation,” he said. “We’re now absolutely delighted to be bringing customers of both businesses an extended range of options as we combine our supply chains. Complementing our global agency business, Synergy by SilverDoor will meet demand for serviced accommodation in locations where it either doesn’t exist today, or where existing options don’t meet a particular client need. The ability to create bespoke solutions for our new combined customer base is something that particularly excites me.”
Jack Jensky, co-founder of Synergy Global Housing, expressed enthusiasm for the merger’s potential. “I am excited for our people, our clients and all of our partners around the world,” he said. “This merger will bring together our organizations and expand our services, inventory offerings and leverage our technology solutions all designed to better support our customers at the highest levels. I have known Marcus and Stuart for years and have admired their global vision and leadership. I am excited about the future of our combined companies.” Following the integration period, Jensky and co-founder Henry Luebbert will retire from the business.
Kar Ling Wong, Chief Strategy Officer of Ascott, highlighted the strategic benefits for all stakeholders. “This merger brings together two strong platforms to unlock new avenues for strategic growth, and we are confident in the long-term value it will create for all stakeholders,” she said. “Through our joint venture partnership with Habicus, the combined entity will complement and strengthen Ascott’s leadership in the extended stay segment, bringing us closer to a broader base of business travel and corporate housing clients.”
The merger combines SilverDoor’s network of more than 2,600 global property operators with Synergy’s established presence serving over 2,000 cities in more than 150 countries. Customers of the global agency will benefit from extended coverage and advancements in online booking technology, while supply chain partners will benefit from connecting to a single channel. The combined business represents a significant consolidation in the corporate housing sector, positioning the merged entity to better serve the growing demand for extended stay accommodation in the business travel and mobility markets.
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