Tamer Elfiky serves as the Chief Commercial Officer at Ivory Investments, the real estate developer responsible for Ivory Business Park, Sheikh Zayed’s emerging hub for offices, retail, and lifestyle experiences. Drawing on more than 20 years of expertise in real estate and marketing, Tamer has successfully driven growth and brand strategies at several of Egypt’s most prominent developers, including SODIC, Savills, and Knight Frank. His extensive experience paved the way for his leadership role at Ivory Investments. In addition to his responsibilities at Ivory, Tamer is the co-founder of Control Plus, a creative and marketing agency that collaborates with leading brands in real estate, hospitality, and lifestyle. He is also a partner at Mahara Sports Management, an organization that combines sports, talent management, and cultural events. Mahara Sports Management is known for initiatives such as the upcoming Maestro Cup, which will take place at the Grand Egyptian Museum. Recognized for his innovative, cross-industry approach, Tamer operates at the intersection of real estate, marketing, and strategic development. His current objectives include scaling Ivory Investments into a multi-asset platform throughout Egypt and expanding Control Plus into new markets, specifically the Kingdom of Saudi Arabia (KSA) and Europe.