Whitewill Expands Operations to Oman, Strengthening Regional Real Estate Presence

Whitewill, the international luxury real estate agency, has officially expanded its footprint into Oman, marking a strategic milestone in the agency’s regional growth. This positions the firm to meet the increasing demand from investors and end-users seeking opportunities in one of the Gulf’s most promising emerging real estate markets.

“At Whitewill, we are proud to be at the forefront of introducing Oman’s promising real estate market to global investors,” said Svetlana Politova, CEO of Whitewill Real Estate in Oman and Abu Dhabi. “Our focus on Muscat and Salalah reflects a deep understanding of what drives long-term value, combining solid economic fundamentals with exceptional lifestyle and tourism offerings. By partnering with the most reputable developers and establishing a local presence, we ensure our clients gain exclusive access to Oman’s best projects. Looking ahead, we are committed to helping shape the future of real estate in Oman, creating investment opportunities that respect its heritage while meeting modern expectations.”

Since entering the Omani market, Whitewill has successfully sold hundreds of property units with an upward range of OMR 300,000. The firm’s client base spans international investors, expatriates, and regional buyers, including high-net-worth investors from the GCC, Europe, India and more. Demand is particularly strong for holiday homes, rental units, and investment properties in Oman’s premium waterfront and master-planned communities.

The agency’s portfolio in Oman includes over 30 projects from globally recognized and trusted developers such as DarGlobal, SDIC, Muriya by Orascom, Eagle Hills, Saraya Bandar Jissah SAOC, and Al Mouj. The firm also collaborates with respected local developers, including Alargan Towell, Maysan Properties, and Ideal Building Development. Many of these projects benefit from the involvement of Omran Group, the government’s development arm, further enhancing investor confidence.

Looking ahead, Whitewill sees Oman as a long-term growth market for real estate. With the government expanding ITC zones and global developers entering the market, new opportunities are emerging not only in Muscat and Salalah but also in Musandam, Duqm, and Oman’s mountainous tourism hubs.

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