Hayssam’s expertise covers the entire lifecycle of mall operations: from design advisory, leasing strategy, and tenant mix planning to facility readiness, SOP development, FM mobilization, and launching seamless, customer-centric experiences. His ability to deliver fully leased and operational retail assets on time has earned him a reputation for precision, reliability, and commercial acumen. Currently, Hayssam leads the entire malls portfolio of Al-Futtaim Group, one of the region’s leading real estate and retail players. At the forefront of this role, he is driving the strategic repositioning of Dubai Festival City Mall—elevating it into a next-generation lifestyle and retail destination infused with AI technology, immersive entertainment, and Disney-inspired guest service culture. Hayssam combines a deep understanding of regional markets with European operational discipline. He is widely recognized for his ability to bridge development, leasing, and operations, aligning commercial performance with exceptional visitor experience and long-term asset value.
