Salma Kayali is the Managing Director of Relevate, an integrated real estate company. Ms. Kayali leads the company’s strategic direction and growth, overseeing an integrated platform across property management and facilities management. Her focus is on building scalable, high-performance real estate operations that deliver long-term value for asset owners through disciplined execution and a strong customer-centric approach. Previously, Salma held senior strategy, innovation, and transformation roles with leading regional groups including Dubai Holding and Aldar, where she led enterprise-wide transformation programs, innovation initiatives, and new business models across real estate and asset management. With over 15 years of experience, she is known for bridging innovation and strategy with execution—leveraging data, technology, and PropTech to drive measurable operational and commercial impact.