Abdelbasset “Abdul” Betraoui is an accomplished entrepreneur and industry leader with over 16 years of experience in Corporate Real Estate (CRE) and Construction. As the Group CEO of Land Sterling, he plays a pivotal role in shaping the company’s strategic direction, enhancing corporate governance, and driving sustainable growth across the MENA region. Before assuming the Group CEO position, Abdul served as the Chief Executive Officer of Land Sterling, where he was instrumental in expanding the firm’s regional footprint and diversifying its service offerings. Under his leadership, the company strengthened its capabilities in Building and Facilities Consultancy, Project Management, and Cost Consultancy, significantly elevating client satisfaction, project scale, and brand equity. Abdul is also the CEO of Horton Interiors, a leading interior fit-out company that he successfully transformed from a small enterprise into a major player within the industry. His hands-on leadership style, operational foresight, and commitment to quality have been central to ensuring excellence throughout every stage of project delivery. Driven by a passion for innovation and progress, Abdul is deeply inspired by transformative national initiatives such as the UAE and Saudi Arabia’s Vision 2030. His strategic alignment with these regional ambitions reflects his forward-thinking approach and dedication to shaping the future of real estate and consultancy in the Middle East. Born and raised in the United Kingdom, Abdul holds a degree in Construction Management from Leeds Beckett University (formerly Leeds Metropolitan University) in West Yorkshire. With a strong foundation in both business and technical disciplines, he continues to lead by example, championing growth, excellence, and a people-first culture across the organisation.
