Antonnia is VP Sales at Adyen, with nine years of experience in the payments industry across the UK, Europe, and the Middle East. With a strong focus on the UAE, she specialises in helping merchants adopt a digital-first approach that aligns closely with the region’s broader emphasis on digital innovation . Her area of expertise is in digital, real estate and financial sectors, where she is passionate about supporting businesses in modernising their infrastructure and improving their payment stack end-to-end. Antonnia works closely with merchants to put effective strategies in place that centre the customer in every transaction, while ensuring payment operations remain scalable, resilient, and fit for long-term growth. She views the UAE as a global hub for digital transformation and is deeply committed to supporting merchants as they build the next generation of commerce experiences.