Honor Barratt, CEO, Birchgrove

Honor Barratt is the CEO of Birchgrove, a specialist developer and operator of high-quality retirement rentals in the UK. Since taking the helm, Barratt has been a vocal advocate for the “Rent-Retire” model, offering seniors an alternative to traditional homeownership that prioritizes flexibility and community. With a background in consumer marketing and operations, she has successfully positioned Birchgrove as a premium brand that addresses the loneliness epidemic among the elderly. Honor is known for her hands-on leadership style and her commitment to creating vibrant, supportive environments where residents can thrive. She frequently challenges the status quo of the UK housing market, pushing for better options for the aging population. Her strategic vision has led to the successful launch of multiple award-winning developments across the South of England. Barratt’s work is not just about building apartments; it is about fostering a culture of dignity and empowerment for retirees through innovative property management.