FirstTeam® has announced that it has joined Zillow Preview, a way to bring pre-market home listings into the open, earlier in the listing process. As part of the platform, FirstTeam® agents can now publicly pre-market their listings on Zillow and Trulia before they go active in accordance with local MLS policies, reaching millions of buyers at the earliest stage of interest and giving consumers access to listings.
Michele Harrington, CEO of FirstTeam®, said, “Zillow Preview gives our agents access to more exposure than any other platform out there. When they asked us to be one of their affiliate brokers, the answer was obvious.”
Partnering with Zillow on Zillow Preview gives FirstTeam® a way to help its agents win listings by offering sellers public exposure of their pre-market listings on the largest online real estate marketplace in the U.S. With 70% of buyers and sellers using Zillow at some point in their journey, being part of Zillow Preview offers endless opportunities for agents and their clients.
Errol Samuelson, Chief Industry Development Officer, Zillow, said, “We believe in an open, transparent market that puts consumers and agents first – FirstTeam embodies that thinking, and this partnership reflects it.”
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