Accor and Uber have announce a new strategic multi-market loyalty partnership designed to enhance their clients’ travel and daily lifestyle journeys.
This multi-market collaboration introduces account linking, open to all clients and members of ALL Accor and Uber. It also represents new opportunities to earn ALL Accor points, and exclusive benefits for members of both platforms.
With a launch across key markets during the second half of the year, the partnership will first include Uber and Uber Eats delivery services in France, Germany, and Poland. Additionally, the United Arab Emirates, Saudi Arabia, Qatar, and Morocco will offer benefits for Uber ride services.
Alix Boulnois, Chief Commercial, Digital & Tech at Accor, said, “Our collaboration with Uber marks a pivotal strategic milestone for ALL Accor, solidifying our commitment to build the most rewarding and comprehensive loyalty ecosystem. It also illustrates our strong loyalty partnership strategy and its development. By seamlessly weaving ALL Accor into your everyday journeys – from essential commutes to convenient deliveries – we are fundamentally redefining how loyalty enriches your lifestyle, well beyond the traditional hotel stay.”
Madhu Kannan, Chief Business Officer at Uber, said, “Uber is at the heart of your travel experience. With Uber One, we’re also building one of the most valuable everyday membership programs and connecting mobility and delivery seamlessly. Partnering with Accor brings together travel and daily life in a way that’s more convenient, more rewarding, and ultimately more valuable for our shared customers.”
From arrival to departure, Uber supports every stage of the journey: airport pickups, rides to and from hotels, food experience discovery through Uber Eats, and reliable transportation throughout a stay. By integrating Uber’s services into the ALL Accor ecosystem, this partnership brings added convenience and continuity to travelers, bridging the gap between hospitality, delivery and mobility.
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