Braiin Partners with Switchcraft to Embed Utility and Telecom Switching Across Its UK Living Infrastructure Platform

Braiin Ltd has announces a strategic partnership with UK switching infrastructure provider, Switchcraft to integrate embedded utility and telecom switching capabilities across Braiin’s expanding UK Living Infrastructure and PropTech ecosystem.

Under the agreement, Braiin will leverage Switchcraft’s white-labelled API infrastructure to power embedded utility and telecom switching experiences across its connected platforms, enabling users to compare, activate, and manage household services – electricity, gas, broadband, and telecom – directly within the Braiin environment.

Natraj Balasubramanian, Chief Executive Officer of Braiin Limited, said, “Utility activation, broadband enablement, and telecom switching remain highly fragmented across the moving and tenancy lifecycle despite being essential components of the residential experience.”

He added, “By integrating Switchcraft’s infrastructure into our platform, Braiin can now embed intelligent utility and telecom enablement directly into residential workflows at scale. We believe this can materially improve the customer experience, reduce friction for property stakeholders and unlock recurring monetisation opportunities across our UK PropTech operations without requiring significant internal infrastructure build. This allows Braiin to focus on customer acquisition, embedded distribution, AI orchestration, and platform scale.”

The partnership is expected to strengthen the service-activation layer of Braiin’s Living Infrastructure strategy by enabling utility and telecom switching capabilities to be embedded directly into residential lifecycle workflows. The integration will support a more digital experience for property managers, estate agencies, landlords, tenants and residential platforms, while creating a new commission-based recurring revenue opportunity for Braiin.

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