
Rocket Companies has announced that Alessio Sanfilippo has been named Chief Executive Officer of Redfin, effective immediately. Sanfilippo joins Redfin from Meta, where he served as Vice President of Insights for Reality Labs.
Varun Krishna, CEO of Rocket Companies, said, “I worked with Alessio at Intuit and saw firsthand how he combines deep analytical thinking with a real instinct for the consumer. He has spent his career using data and technology to make complex products work better for enormous audiences. Now he gets to bring that experience to Redfin and help us connect home search, brokerage, mortgage, closing and servicing into one experience.”
Prior to Meta, Sanfilippo led data and analytics at Intuit, applying AI and machine learning across products including TurboTax and QuickBooks and helping shape product vision and go-to-market strategy. He previously held leadership roles at SAP, goSeek.com, Hotwire and United Airlines.
Alessio Sanfilippo said, “I still remember the pride I felt buying my first home. Redfin has always helped make an intimidating process easier to understand. I’m excited to work with this team and combine what Redfin has built with Rocket’s capabilities to make finding, buying and owning a home simpler for millions of people.”
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