Reapit has announced it has received a £20M+ investment from Accel-KKR that will accelerate innovation across its platform, consumer technology and AI. Combined with Reapit’s existing investment in research and development, the company now invests well over £40 million into innovation, cementing its position as one of the largest investors in innovation in estate agency technology.
Mark Armstrong, Chief Executive Officer of Reapit, said, “We’re incredibly proud of the confidence both our customers and Accel-KKR continue to place in Reapit. For more than 25 years, we’ve worked alongside the industry’s agencies, helping them grow, innovate and adapt as markets evolve.”
The platform provides a complete view of customer relationships, transactions and interactions. The introduction of Reapit Home extends that relationship beyond the transaction, acting as the agency’s digital front door and capturing the behaviours and signals that reveal future customer needs.
Matt McGown, Chief Product Officer at Reapit, said, “Our customers trust us with the systems their businesses cannot operate without. We never treat that as settled. This investment is our reciprocation. When an agency commits its most important operations to Reapit, it is committing its future performance to our roadmap, and that carries an obligation. We are putting more than £40 million a year behind making sure the agencies who backed us are the ones leading this market in 2030. Our job is to make their trust the smartest decision they made.”
The additional investment reflects a shared belief among both customers and investors that the future of estate agency will be defined by those who can combine customer relationships, consumer engagement and intelligence into a lasting competitive advantage.
Park Durrett, Managing Director at Accel-KKR, said, “The AI era will not be won by those with the newest technology alone. It will be won by those with the strongest foundations and the ability to innovate at speed.”
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