Guesty, the AI platform for short-term rentals, has announced it has completed the acquisition of Smily, formerly BookingSync, a property management system (PMS) and channel manager in France, built for vacation rental hosts and property managers.
France is the second-largest short-term rental market globally, with more than 1 million active listings and $9 billion in gross booking value generated across online travel agencies (OTAs) over the past year. The acquisition reflects Guesty’s commitment to the French market as the company continues to accelerate global growth.
Amiad Soto, Co-Founder and CEO of Guesty, said, “France is one of the fastest-growing short-term rental markets in the world, and Smily has earned the trust of operators there for more than fifteen years. Bringing Smily into the Guesty family helps build on that trust. Many of which are from direct customer requests. We are excited to offer French property managers with the technology and look forward to hearing from them how we can help them run their business better.”
Sébastien Grosjean, Founder and CEO of Smily, said, “Since 2010, we have taken customers from a handful of properties to hundreds, sometimes thousands, and processed €3.3 billion in bookings for 13 million travelers. That is our team’s work, and our customers’ too, because they told us what to build year after year. With this industry and its technology moving as fast as they are, the better path is to bring Smily’s team and everything we know about France and Europe to Guesty.”
With the acquisition complete, the two teams will now build together, combining product, engineering and customer support resources for the French market. The focus is on investing deeper and setting a new standard for the technology French property managers can build their businesses on. The teams will also work closely with Smily customers as AI reshapes how short-term rental businesses operate, bringing Guesty’s AI capabilities and Agent Hub to a market.
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