Guesty® and Column Partner to Modernise the Financial Back Office of Vacation Rentals Management

Guesty, the AI platform for short-term rentals, and Column, the chartered bank built for modern financial products, have announced a partnership to modernise the financial back office for professional property managers.

The initial partnership focuses on banking for eligible Guesty customers in the United States and internationally. At launch, operators can open Column deposit and trust accounts designed for fiduciary workflows: separated trust and operating funds, role-based permissions and approval controls, and pass-through FDIC insurance for owner funds, subject to applicable requirements and limits. Mutual customers also receive direct access to Column’s APIs for programmatic banking, paired with white-glove support from a dedicated property management banking team.

Yair Holtzer, Chief Revenue Officer of Guesty, said, “Property managers are already running sophisticated financial operations inside Guesty. Their banking should be able to keep up. Column gives our customers a banking option built for their business today, and a foundation to make financial operations more connected over time.”

George Cheng, GM and Head of Vertical Solutions of Column, said, “Traditional banking wasn’t designed to handle the complexity of vacation rental management, where operators manage owner funds, guest payments, OTA reconciliation and compliance every day. Guesty is already automating these workflows, and with this new partnership, Column is proud to offer eligible Guesty customers bank accounts that can finally keep up with their business, save time, and cut costs.”

Both Guesty and Column are built on open APIs. The companies plan to use them to build native integrations over time, starting with automated bank reconciliation for trust accounting and faster owner distributions, cutting manual financial work and connecting banking activity directly to the workflows operators already run in Guesty.

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