PLACE Acquires Ardley, Advancing its Vision to Build the Mortgage Operating System

Read article: PLACE Acquires Ardley, Advancing its Vision to Build the Mortgage Operating System

PLACE, a real estate and financial services technology firm, has announced an agreement to acquire Ardley, an AI-powered automated recapture and retention software for mortgage companies and banks that sends pre-structured loan offers to their customers.

With the acquisition of Ardley, PLACE is bringing capabilities together by combining technology, data, AI, and services in one connected platform to help lenders and financial institutions operate efficiently and build deeper, longer-lasting relationships with consumers.

Ben Kinney, Co-Founder and CEO of PLACE, said, “We believe the future is a connected operating system where data, intelligence, technology and services work together across the entire mortgage lifecycle.”

Nathan Den Herder, Founder and CEO of Ardley, said, “he ecosystem PLACE is assembling creates an enormous opportunity for our customers and the industry, combining intelligence with the scale, technology and capabilities.”

Ardley will continue serving its existing customers and partners, with the added resources, capabilities and reach of the PLACE ecosystem.

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