Key topics addressed
1) Winning the Client: What makes a PropTech worth adopting, what are buyers prioritising today, and where do PropTechs most often miss the mark?
2) The Integration Challenge: Why do good PropTechs struggle to scale, and how do fragmented workflows and poor system integration undermine otherwise successful implementations?
3) Beyond the Core Product: What do clients expect from a PropTech platform, and how can PropTechs expand their offering without creating unnecessary complexity?
4) Build or Buy in the Age of AI: How is AI reshaping the Build or Buy decision, and what practical steps should leaders take to drive retention and measurable value?