FirstTeam® has announced a joint partnership with Purlin®, the AI-operating layer for real estate. By deploying PurlinOS, Purlin Close, and Purlin Offer & Negotiate across the brokerage, FirstTeam is unifying workflows and software within an intelligent AI operating foundation that connects agents, teams, clients, contracts, and transactions in one experience. Real estate agents can interact with their AI agent by any form of communication to get work done.
Michele Harrington, CEO of FirstTeam®, said, “As the market evolves and continues to become more competitive, our investment in an intelligent, AI-led ecosystem will help our agents work efficiently and make more informed decisions. We’re providing them the resources they need to find success and better serve their clients. Purlin gives us the ability to standardise how the entire organization works while helping our agents deliver a more seamless experience.”
Giorgi Chigogidze, Chief Executive Officer of Purlin, said, “Most brokerages and teams are not yet built for a market where AI touches every part of the transaction. By standardising operations, contracts, and negotiations on a single platform, the brokerage is creating a competitive advantage for agents who want to work with modern infrastructure rather than adapt to it later.”
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*Offer ends on Friday, 7th February.
